Heres your pocket mentor!

This is a guide book if you want to become an entrepreneur, or, if you are in the start-up phase. It tells you in 20 easy and simple steps, the things you need to do from the time you think of the business idea to becoming market-ready.

It is a go-to book, much like a dictionary. If you have just started a company, or are thinking of starting a company, it answers some basic questions such as:

This book acts as a pocket mentor, preparing you for each step of your entrepreneurial journey.

KEY SELLING POINTS

AUDIENCE

This title will have mass appeal. It will appeal to students and working professionals aspiring to become entrepreneurs. It also has a huge appeal to people who want to improve their employability in MNCs by demonstrating entrepreneurial thinking. It is, of course, a very useful guidebook to startups.

ABOUT THE AUTHOR

Professor Nandini Vaidyanathan been a traveling teacher who, for the last five years, has been teaching entrepreneurship in several ivy-league business schools around the world.

She has successfully mentored more than 600 startup entrepreneurs across domains and geographies. She writes a monthly column for the Entrepreneur magazine.

She is a TED speaker.